Enhancing Marketing Materials & Messages
Communicating to a diverse group of employees and employers, by industry, gender, or income/education levels requires a nuanced understanding of how different segments respond to different messages.
Greenwald & Associates can help you…
- Create communications that resonate with the real-life financial and health needs of a diverse workforce
- Discover an unmet need among employers and benefits consultants
- Develop user-friendly online and in-person communication and education programs
- Tailor education and enrollment communications to most effectively motivate specific segments of employees
- Identify the communication preferences of sub-groups of employees by ethnicity, gender or industry