We are a full-service firm that can do as much or as little as you need on any project. We call upon a full range of research methodologies & statistical capabilities to best meet your objectives and your budget.
You get a tailored research solution on every project. We listen carefully to your needs, apply our understanding of the industry, and select the most appropriate research tools.
|Methods & Analytics|
|Choice modeling/Conjoint/Max Difference analysis||Study Types|
|Custom panel development & maintenance||Ad/brand tracking & awareness|
|Data tabulation||Communications testing|
|Factor analysis||Market share|
|Focus groups||Product development|
|Importance-performance mapping||Public opinion|
|In-depth interviews||Satisfaction & loyalty|
|Indexing & quizzes||Thought-leadership & PR|
|Latent class analysis|
|Mail surveys||Specialized Audiences|
|Mixed mode surveys||Caregivers|
|Net promoter scores||Customers & policyholders|
|Online bulletin boards||Benefits brokers & consultants|
|Online focus groups||Financial advisors & planners|
|Online journaling||Heath care providers|
|Online surveys||HR decision-makers|
|Perceptual mapping||Life insurance agents|
|Phone surveys||Plan participants|
|Regression/Key driver analysis||Retirees|
Greenwald & Associates shares a roof with its telephone interviewing subsidiary, National Research, and its proximity ensures quality control. The facility has 50 fully-monitored Computer-Assisted Telephone Interviewing (CATI) stations, and more than 100 interviewers – many of whom have been with us for years. Their savvy with complex survey instruments and sensitive topics, like personal finance & health, enhances quality and speed in data collection.
Our trained focus group moderators and in-depth interviewers know how to elicit useful & practical reactions from participants on sophisticated products and services. In particular, we know how to communicate effectively with benefits brokers and financial advisors because we speak their language. The end result is to-the-point qualitative data & insightful results that are put into the context of your business.
The ability to draw on our in-house programming and technical talent ensures your survey is programmed by dedicated team members who are trained researchers and who can catch problems early on and resolve issues quickly. We can program surveys that engage respondents & boost participation. Surveys can be programmed to match your company’s style.