The Guaranteed Lifetime Income Study (GLIS)


The Guaranteed Lifetime Income Study (GLIS)


The 2020 Guaranteed Lifetime Income Study (GLIS), conducted with CANNEX, captures an important moment for consumer and advisor attitudes on guaranteed lifetime income. With survey fielding completed days just prior to the market’s fall at the start of the COVID-19 pandemic, the GLIS is an excellent resource for examining eye-opening questions around market trends. Annuity manufacturers and distributors leverage its insights to power more effective sales and marketing initiatives and adjust their strategies to avoid product confusion and increase consumer receptivity to modern GLI solutions.


What’s Inside This Year’s Report?

Read a free summary and learn how to purchase the full study today.


  • See discrepancies between consumers and advisors
  • Discover what consumers need from annuity products
  • Review GLI product growth and market trajectory
  • Find visual research and written takeaways on trends

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