Who We Are

Greenwald Research is a leading independent custom research firm and consulting partner to the health and wealth industries that applies creative quantitative and qualitative methods to produce knowledge that helps companies stay competitive and navigate industry change. By leveraging deep subject matter expertise and a trusted consultative approach, Greenwald offers comprehensive services for weaving rich research stories that answer strategic business questions.

Why Greenwald Research?

A full suite of custom research solutions

The best business decisions are grounded in relevant data and intelligent research that digs deep where you need it to. That’s why Greenwald offers tailored services that integrate quantitative and qualitative data to bring more value to every research opportunity. Custom solutions built for projects large and small leverage a variety of study types, research methodologies, statistical capabilities, and specialized audiences. Backed by strict screening, consistent quality control, and tight information security, our reimagined research process uses industry expertise to deliver more than just insights. Greenwald gives you the tools, implications, and actionable next steps to stay agile and poised for growth.

A team of subject matter experts who find an answer for every question

To find the right answers, you must ask the right questions. Greenwald brings more to the conversation with in-house research managers, executive interviewers and moderators, and programming and technical experts with more than two hundred years of combined research experience and deep domain knowledge in financial services, healthcare, and employee benefits. Our specialists study industry trends to design impactful research campaigns. They know how to ask targeted questions that uncover nuanced challenges and opportunities because they speak the language of your customers and hard-to-reach B2B audiences. Greenwald helps you move quickly to research conclusions with a talented team who knows your industry inside and out.

A hands-on partner who adds value throughout the entire project lifecycle

Greater collaboration means speedier success. Greenwald elevates outcomes by taking a hands-on approach to research, acting as an extension of your team during the entire project lifecycle to create a clear path to business goals. We understand the pressures that product managers, market researchers, and other industry professionals face in providing competitive health and wealth solutions. Our experts offer end-to-end consulting in research ideation, planning, execution, analysis, and application so you can feel confident about your program and results. The nation’s leading financial services and healthcare companies, as well as renowned nonprofits and academic alliances, trust Greenwald to illuminate their futures through research—let us illuminate yours.

Complete Custom Services

Health & Wealth Expertise

Consultative Approach

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“Greenwald is an inspiring place to be. There is an insatiable curiosity to not just learn, but to share what we’ve learned with others. It defines who we are and how we approach our work.”

Lisa Greenwald, Greenwald Research

Chief Executive Officer

“As a member of Greenwald’s technical team, I take great pride in my team’s ability to produce survey programming and data tabulations that are accurate, insightful, and timely. But just as important, we are viewed as partners in the research process as a whole, offering valued perspectives on methodology, sample development, fielding, and analysis.”

Bryan Dewsbury, Greenwald Research

Director, Data Technology

“A lot has changed for me since I started at Greenwald as an intern nearly 10 years ago. I’ve learned more than I thought possible about both the research process and our clients’ businesses. The constant has been that Greenwald’s support every step of the way – from sending me to formal trainings and industry events, to their flexibility as I pursue an MBA while working full-time, to the strong friendships with co-workers and research partners that have been cultivated over the past decade. The future is bright, and I’m looking forward to what the next 10 years will bring!”

Greg Hershberger, Greenwald Research

Director, Healthcare & Benefits

Leadership

Lisa Greenwald

Chief Executive Officer

lisagreenwald@greenwaldresearch.com LinkedIn

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Lisa Weber-Raley

Chief Research Officer

lisaweber@greenwaldresearch.com LinkedIn

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Mathew Greenwald

Founder & Managing Director,
Strategic Initiatives

mathewgreenwald@greenwaldresearch.com LinkedIn

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Staff

Doug Kincaid

Managing Director,
Financial Services

dougkincaid@greenwaldresearch.com

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Jill Koly

Managing Director,
Data Technology & Security

jillkoly@greenwaldresearch.com

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Elyse Rossi

Managing Director,
Finance & Operations

elyserossi@greenwaldresearch.com

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Edna Vasquez-Dretzka

Managing Director,
Healthcare

ednadretzka@greenwaldresearch.com

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Bryan Dewsbury

Director,
Data Technology

bryandewsbury@greenwaldresearch.com

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Caroline Fauquier

Director,
Financial Services

carolinefauquier@greenwaldresearch.com

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Greg Hershberger

Director,
Healthcare & Benefits

greghershberger@greenwaldresearch.com

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Brian Perlman

Director,
Financial Services

brianperlman@greenwaldresearch.com

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AnnMarie Pino

Director,
Financial Services

annmariepino@greenwaldresearch.com

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Christina Baydaline

Data Manager

christinabaydaline@greenwaldresearch.com

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Sharon Ginsburg

Programming Manager

sharonginsburg@greenwaldresearch.com

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Quinncee Payne

Marketing Manager

quinnceepayne@greenwaldresearch.com

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Sara Rubinstein

Account Manager

sararubinstein@greenwaldresearch.com

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Steven Sikorski

Database Manager

stevensikorski@greenwaldresearch.com

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Karina Haggerty

Senior Associate

karinahaggerty@greenwaldresearch.com

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Rashanda McLaurin

Associate

rashandamclaurin@greenwaldresearch.com

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Lisa Wishinsky

Associate

lisawishinsky@greenwaldresearch.com

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Marie Ammar

Project Coordinator

marieammar@greenwaldresearch.com

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Daniel Vance

Project Coordinator

danielvance@greenwaldresearch.com

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Valerie Foster

Mail Specialist

valeriefoster@greenwaldresearch.com

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