Medicare Marketing & Distribution Insights

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2021 Medicare Marketing & Distribution Insights

This study develops a comprehensive, in-depth understanding of the marketing and sales support needs of Medicare Advantage and Medicare Supplement agents and agencies, conducted by Greenwald Research in partnership with the American Association for Medicare Supplement Insurance (AAMSI). It seeks to uncover who agents are, their concerns, and their preferences from agency and insurance partners. Research is also conducted with a variety of Medicare distribution partners and consumers. Together, this provides a 360° view of the Medicare market, brand strengths and weaknesses, and drivers of agent loyalty and satisfaction.