Greenwald Research Receives 2020 Confirmit AIR Award

Washington, DC, October 6, 2020 – Greenwald Research (Greenwald), a leading independent custom research firm and consulting partner to the health and wealth industries, has been awarded the AIR (Achievement in Insight and Research) Award in the AIR Agency category by Confirmit, a leading vendor for market research, customer experience, and employee engagement solutions. This award is a testament to Greenwald’s commitment to delivering insight that drives business performance and innovation.

The AIR Awards, now in their third year, were created to recognize innovation and excellence in market research and insight practices. These exclusive awards, open only to Confirmit and Dapresy clients, celebrate companies who remain dedicated to delivering actionable research that guides success for businesses in a range of dynamic industries. Greenwald is celebrated this year as an AIR Agency. Other award categories include AIR Project and Innovation and AIR Professionals.

Confirmit says the AIR Agency category rewards research firms that continue to provide “exceptional guidance and value to clients” in addition to furthering the field of market research by “designing and implementing new approaches” and “breaking new ground in the merging of market research, insight, and voice of the customer.”

Greenwald’s AIR Agency Award demonstrates its ability to transform complex data into actionable insights, enabling clients to stay competitive and navigate industry change. The firm’s recently released  2020 Workplace Wellness Survey and forthcoming research studies add to the collection of resources businesses have to navigate an uncertain future, offering new findings on the impact of the COVID-19 pandemic on the health and wealth industries.

Kyle Ferguson, CEO of Confirmit, said of Greenwald’s award, “Combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients. We are proud to partner with Greenwald as they continue to make this combination possible and drive the future of the MR market forward.”

“Our team works hard to design and execute research programs that enable our clients to stay competitive and navigate change in health, wealth, and employee benefits,” said Lisa Greenwald, CEO of Greenwald. “We’re proud of the work we do and excited to be recognized for our ability to give our clients the tools they need to stay successful.”

The Confirmit AIR Award comes as Greenwald announces a new CEO, brand identity, and renewed focus on the future, all while celebrating thirty-five years of guiding intelligent insights through specialized subject matter expertise.

About Confirmit
Confirmit is the world’s leading vendor for market research, customer experience, and employee engagement solutions. Confirmit platforms enable data collection, analysis, visualization, and action management to empower businesses to make smarter decisions that drive business growth. Confirmit supports over 650 clients in more than 50 countries, including many of the world’s leading brands. Visit for more information.

About Greenwald Research
Greenwald Research is a leading independent custom research firm and consulting partner to the health and wealth industries that applies creative and quantitative and qualitative methods to produce knowledge that helps companies stay competitive and navigate industry change. By leveraging deep subject matter expertise and a trusted consultative approach, Greenwald offers comprehensive services for weaving rich research stories that answer strategic business questions. Visit to learn more.


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