There are many opportunities for our financial services clients to participate in and use our research. While most of our work involves custom, proprietary market research, some studies are made publicly available by clients and we offer a variety of chances for clients to join multi-sponsor or subscription studies at a reasonable cost.
The Retirement Confidence Survey
Conducted each year by EBRI and Greenwald & Associates, the Retirement Confidence Survey (RCS) is the nation’s preeminent and longest-running annual benchmarking study on retirement. For more than two decades, the RCS has examined the attitudes and behavior of American workers and retirees toward all aspects of saving, retirement planning, and long-term financial security. The need and demand for reliable data about America’s retirement system, and worker/retiree post-career readiness for retirement has never been greater – and the RCS delivers this information. Learn more about RCS on EBRI’s website.
Greenwald is proud to be providing ongoing support to Lincoln Financial’s Retirement Power Research Series. One study in the series, the Participant Engagement Study, offered new insights into how participants engage with their retirement plan and how plan sponsors can motivate different employee segments.
MetLife’s 2015 Stable Value study explored the current landscape of stable value products in the defined contribution market. Greenwald, together with Asset International, conducted this study of 205 plan sponsors, 20 stable value providers and 9 DC plan financial advisors. This is the third Stable Value Study that MetLife has commissioned to gain strategic insights regarding the stable value option within defined contribution plans.
The Guaranteed Lifetime Income Study is conducted annually and seeks to give annuity manufacturers and distributors greater insight into consumer viewpoints about guaranteed lifetime income that will contribute to more effective marketing initiatives and materials, while also increasing advisor consideration of these products and seeking to increase consumer awareness and receptivity to these solutions.
Online & Social Decision-Making
This annual survey of Boomers, Gen Xers and Gen Yers is designed to help guide sponsors’ online and social marketing plans by understanding consumers’ online research and purchasing preferences and their desire for social media and mobile interaction with companies and advisors. This study includes an oversample of affluent households. Read more…
The Retiree Insights Program aims to provide companies with an in-depth, action-oriented understanding of the rapidly expanding pre-retiree and retiree market. The program is designed as an annual study with several distinct research phases spread over the course of the year.