Bringing New Products to Market
In the group and voluntary market, an appealing product and service offering has to go beyond product features and costs. There are multiple audiences to consider and decision-influencers range from CFOs to benefits managers to the individual employee.
Consider using qualitative or quantitative research to….
- Discover an unmet need among employers and benefits consultants
- Design products with an understanding of the trade-offs employers and employees make when evaluating benefits offerings
- Identify the enrollment and administrative support brokers and employers need to make a product or service feasible
- Gauge the value employers and employees see in new product features and services