Meeting Employer & Broker Needs

Carriers that don’t appeal to brokers and employers have a hard time getting in the door.  In-depth interviewing and surveys with these audiences can help carriers best position themselves in the marketplace.

Use research to…

  • Get broker and employer feedback on your brand image and reputation as well as perceptions of your competitors
  • Create communications that speak to employers about their administrative and cost requirements
  • Understand what improves your chances of being invited to a finalist presentation
  • Share benefits trends and research with brokers and employers to enhance carrier loyalty
  • Measure “success” with new case implementation and learn from new and former client experience
  • Evaluate programs intended to develop or incentivize brokers


Careers Greenwald & Associates