Meeting Employer & Broker Needs
Brokers and employers are key audiences for health & wellness solutions providers. Health insurers must rely on the loyalty and support of their brokers to present their offerings to clients, and employers must balance employees’ desires and the need for a competitive benefit mix with increasingly tight budgets and rising healthcare costs.
Companies in the health & wellness industries have used survey, in-depth interview & focus group research to…
- Profile brokers to better meet their needs for rate competitiveness, sales and enrollment support
- Learn how employers and brokers perceive brand image, and the competitive space
- Measure broker and employer satisfaction with carriers’ claims process, enrollment support, coverage and network
- Interview key or large case employers to address issues as they arise and provide outstanding service
- Understand employers’ process for carrier selection, including C-suite perspectives on the importance of health & wellness benefits