Thought-leadership & Awareness through PR
You deliver value to consumers, brokers, and employers by sharing best practice information on how to live a healthy lifestyle, industry trends, and the impact of public policy changes. Research can drive content marketing and PR efforts that showcase your expertise as an industry leader.
Have you considered…
- Interviewing consumers with chronic illnesses or disabilities to understand the best way to meet their needs and the needs of their caregivers
- Learning and sharing tips from healthcare professionals and industry experts to drive behavior change and improve quality of care
- Surveying consumers to understand their receptivity to and adoption of new and changing health plans and wellness initiatives
- Exploring importance of health and wellness goals compared to the many other competing priorities facing consumers in the workplace and outside of work
- Measuring the public’s understanding of policy changes and testing messages to educate them
|Greenwald & Associates can contribute to your PR efforts by reaching out to media directly, presenting at conferences, and by authoring articles and white papers to highlight your good work.